This global TV campaign celebrated Grundig’s incredible new TV set. It was crucial to me that as well as showing the stunning images that the TV is capable of, we showed real people experiencing real emotions while watching.

We filmed a number of scenes featuring the coming together of a family, friends, a grandma and grand daughter where the technology facilitates love, tension, and excitement.

Initially the agency commissioned very visceral shots of irises opening, beads of sweat etc but we realised at the edit that there was far more power and relatability in the facial expressions of the actors than just the macro shots…