Lidl is a leader in the world of unique food films so we had to make sure this was very creative, innovative work. Wenneker Belgium, BBDO Brussels and I also had less than three weeks to deliver the final cut so we decided to create everything in camera. It was a fascinating challenge but as a result only a slight bit of colour correction was needed.  Apart from that nothing in the commercial is artificially created, every image you see there is the real thing.