Nespresso’s digital agency wanted a hiatus from their regular ads with George Cloony and so created a series of experiential events under the moniker of Atelier Espresso. Each event is a pop-up restaurant in a major city with a menu created and cooked by that city’s most premier Michellin starred chefs. Each time they were asked to create a menu featuring coffee in a myriad of different forms.
The chefs themselves were the food stylists for this project which was unusual but so creative because of their unique vision for each dish. The piece I created is purely for digital and acted to amplify the events and serve as an invitation to guests.