Bosch has created radical new life-affirming machines that minimise environmental harm and maximise ease of use. In this 30 second spot I linked the objects and actions in the film to the natural world they were meant to be in harmony with. We overlaid the whole film with a naturalistic soundscape using sounds from nature (air rushing, water, leaves, rain). I used a lot of kinetic movement with the camera to create a feeling of the viewer being in the room watching the scene unfold. I used my signature lens swap-outs and clever camera trickery to bring the viewer intimately close to the subject, resulting in a very tactile film.


 

Bosch Appliances


Agency:
Leagas Delaney London



Production company:
Neverest



Post production:
Absolute Post London