Shot in Prague at the very end of 2022, this commercial for Carte Noire’s new ‘Coffee of tomorrow’ campaign launched at the beginning of 2023.

Carte Noire wanted to convey their commitment to helping the planet through a 20-second commercial celebrating its Congusta and Mundo Novo coffee blends. These blends use rare and under-exploited varieties of coffee that are resistant to climate change, which fits with Carte Noire’s biodiversity project and mission to preserve the coffee culture of tomorrow.

Along with a strong Eastern European team, we used special effects on set and a Bolt Motion Control arm to authentically bring to life the coffee beans and the whole process of enjoying a cup of coffee.


Carte Noire

BETC Paris

Production company:
General Pop Paris in collaboration with Players Paris

Post production:
Firm Studio