I had an extraordinary month at the start of 2023, travelling the world for HSBC’s #WelcomeHome campaign, from India to Hong Kong and then the Emirates.

HSBC wanted to tell the stories of their international clients, who really inspired me – as a Belgian in London – with the way they embrace living abroad.

The UK crew and I spent time with three of these ‘internationalists’, who invited us into their daily lives. It was their openness, honesty and generosity that brought the film to life, and gave it its authenticity. Thank you, dear Rebecca, Rogerio and Nirav, for showing me the world through your eyes.


 

HSBC


Agency:
J Walter Thompson



Production company:
Mindseye London


Post production:
Coffee & TV London