A year after working with two-Michelin-star chef Ramón Freixa on a campaign for McDonald’s, I got the opportunity to work for McDonald’s again, with Leo Burnett Shanghai and another celebrated chef, Rembrandt Van Der Laan. To learn about Rembrandt’s inspiration we interviewed him and got close to the real chef. Further inspiration came from the restaurants of Paris, so we recreated a Parisian street on which to build our restaurant. The 30-second commercial, which invited the Chinese market to sample a premium burger created by Rembrandt Van Der Laan, hit millions of views.