In 2016 legendary car maker McLaren commissioned me to create a film capturing a typical day in the life of Jenson Button. This was digital-only content –McLaren no longer produce adverts for TV – and was filmed both at the McLaren Centre in London and on location. The intention was that the the film would act as an invitation to fans to visit the centre and feel what it’s like to be Jenson for the day. Basically, the perfect social media content campaign to attract McLaren super fans. 

Jenson is a busy man and we only had one day to film with him. Much of the action was scripted but he’s a funny and very open guy, which led to some great improvisation and ad libs. As the film is 99% from Jenson’s point of view, we were able to film some sequences later with a body double. We cast an actor of a similar build and posture and went on location with a GoPro to get the external action shots.


 

Jenson Button & McLaren


Agency:
Wing London



Production company:
Wing TV



Post production:
Wing TV