I love working with Samsung and, this time, we filmed in New York City. Together with We Are Barbarian, we decided to set this film in the heart of the hustling and bustling city that never sleeps, New York. The aim was to capture a day in the life of the typical user of the new Samsung smartwatch, and we wanted to centre him right in the heart of the city. We challenged ourselves to shoot the film in just one day and moved around the city, with a crew waiting at each location. I loved New York, and loved the experience of this campaign.