The opportunities that my Chinese clients offer to let the imagination run riot are impossible to resist! We were making a short ad about a new offer for McDonald’s chicken that the more you eat the bigger the discount.
We created a story where the customer was in a fast moving computer game. We used crazy quick edits and made the story repeat itself but getting more hectic and kinetic as it went along. We also got to play with all the ingredients and shoot them in innovative ways.