Each year Dufftown Distillery releases The Singleton, an ultra-premium single malt and in the summer of 2021 it was the turn of the ‘54yr old.’ I created an impactful, dynamic ad for this £25,000 rare edition which focussed on the heritage of the drink and also on the process of creating the exquisitely made Baccarat crystal bottle.

The bottle was surrounded by a unique piece of sculpture commissioned by leading Chinese artist Mr Cai.
I used archive footage from the distillery, evocative bottle shots and a robotic arm to enable a very specific and detailed focus on the process of the creation of the bottle itself.